Fabrics have stories to tell, and Krittika weaves them well, mingling tradition with future trends, unfolding beautiful possibilities.
Megastar Sridevi’s comeback film English Vinglish could very well be the passport to the big time for textile designer Krittika Sharma, a few of whose saris, the gorgeous actor wears in the film. The saris in the two pre-release trailers – a pink and a blue are both Krittika Sharma saris.
Most of the saris that Sridevi wears in the film are by Sabyasachi Mukherjee, and young Krittika is delighted that some of her saris were also chosen by the stylist for the film. “It’s a great honour. The earthy, organic fabrics and colours look great on Sridevi and I hope it will inspire others to wear saris”, Krittika says.
Krittika studied at the Srishti School of Art, Design and Technology in Bangalore and interned with Abraham & Thakore. She moved to Mumbai from Bangalore for better opportunities for her dual passions- music is her other love. Two years ago she established Brand Krittika Sharma and has steadily built up a loyal clientele of discerning buyers for her handmade saris, stoles, dupattas, shawls and home linen.
Her forte is weaving, block- printing and tie and dye. “Textiles have stories to tell and I travel to collaborate with craftsmen in West Bengal, Gujarat, Andhra Pradesh, Karnataka, Tamil Nadu and Madhya Pradesh”. She works with a wide range of natural fabrics that include matka silk, tussar matka, Bangalore silk, wool cotton blends, cotton silks, abutai silk, gajji silk, linen and recycled silk.
With a price range of Rs.6000 – Rs.18,000, her customers are the cognoscenti, not necessarily the glitterati. “People who wear my clothes understand the concept of handloom, appreciate that it takes four weeks to weave a sari, like my subtle play of colours and enjoy the story that it tells them”. The comfort of the fabric makes people feel that they are wearing a second skin.
Impressively, her brand is based on a fair trade model where the artisans decide the cost of their output. “As a designer, I try to educate people about my artisans and my craft. Design is an amalgamation of meaningful beauty and function- a holistic product that comprises of quality, style and value,’ she says.
Music keeps me company as I write this column: the voice is thrilling, layered and pregnant with emotion. The singer is Krittika; she has trained in vocal Hindustani music in the Kirana gharana. She is adept in 50 raagas, including taranas and can accompany herself on the harmonium and the taanpura. She also sings genres like blues, electronica, soul and slow rock. At soirees in Bangalore, we have become damp eyed listening to her poignant rendition of vande mataram.
This is an immensely talented and attractive young woman who has been working hard to make both her dreams come true: of releasing an album and to make her textile design company successful. Both seem on track now, with her debut album due for release in a few months.